Authentic atmosphere of Munich

GeneralManager Bernhard Brender of Grand Hilton Seoul hostedthe year’s most eagerly awaited social event at his Hotel in western Seoul onSept. 3, 2016?Oktoberfest 2016. Hosted at the Hotel’s Convention Hall, thisyear’s celebrations marked the 10th anniversary of Grand HiltonSeoul’s very own Oktoberfest.

▲General Manager Bernhard Brender of Grand Hilton Seoul (third from left) offers a toast with more than a thousand Korean, German and other international guests at the opening of this year’s Oktoberfest at his hotel on Oct. 3, 2016.

Likethe original German Oktoberfest, the event featured unlimited WeihenstephanerHefe Weissbier and Weihenstephaner Original Lager on tap, along with traditionalGerman food including Bavarian White Sausage, Schweinshaxe, Black Forest Hamand a wide choice of buffet dishes. The legendary Anton Band came directly fromMunich to perform live music, staff members wore traditional costumes and decorationsmatching the festivities in Germany. The guests personally experienced theauthentic and lively Oktoberfest atmosphere.

Inhonor of the Hotel’s 10th Oktoberfest, the festival was upgradedwith special treats. All attendees were presented with a beauty mask pack and avoucher for premium cosmetic brand TREEANNSEA. Eco-bags, perfume samples andmore were handed out to those who posted photos on Facebook and Instagram.

Furthergreat prizes were taken home by the strongest contestants in ‘beer drinking’and ‘driving the nail’ games.

Inaddition, the guests were invited to a lucky draw featuring Lufthansa airlinetickets, hotel vouchers and plenty of other offerings such as items fromHoneydew Rabbit, Moschino, AutoVis and Cafissimo.

Thisyear’s Grand Hilton Seoul Oktoberfest was sponsored by Lufthansa, Weihenstephan,TUV SUD, Agrosuper, HRS, G&L Commerce, Joya, AutoVis, Honeydew Rabbit,TREEANNSEA, Moschino, Imagery Code and Cafissimo among others.

▲Okberfest at Grand Hilton Seoul is generally regarded to ‘represent Germany in Korea’ thanks to its growing popularity among Koreans as well as Germans in Korea.

GrandHilton Seoul’s Oktoberfest has become the South Korean capital’s largest beerfestival with about 1,000 people visiting every year.

Oktoberfestis a beer festival that is traditionally held for sixteen days from the thirdSaturday of September to the first Sunday of October. It is one of the world’sbiggest festivals along with the Rio Carnival and the Sapporo Snow Festival.

The‘festival of October’, or Oktoberfest, has its origins in the celebration ofthe marriage of Crown Prince Ludwig and Therese of Saxe-Hildburghausen in 1810,before it became an annual event featuring a traditional costume parade andhorse races involving knights.

AsGermany’s largest festival, it draws massive crowds with up to 7.5 milliontourists flocking to Munich to attend. During the proceedings, over 4 millionglasses of beer, 650,000 chickens and 1.1 million sausages are consumed. Massivetents capable of accommodating 5,000 people each are filled with traditionalcostumes, live music and singing.

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