Since the pandemic began, Korean companies have actively engaged in digital innovation and swept the Innovation Awards at this year's Consumer Electronics Show(CES).
According to a report titled “CES 2021 Confirms Life-centered Digital Transformation as Innovation Trend in Pandemic Era” issued by the Institution for International Trade (President: Choi Yong-min) of the Korea International Trade Association issued on January 26th, among the products exhibited at this year's fair, 101 Korean products were selected as the most innovative products and won the CES Innovation Awards, accounting for 26.2 percent of the total (386 items). The number of Korean products that won awards remained unchanged compared to the previous year, but the share of Korean products' Innovation Awards increased 4.4 percentage point from 21.8 percent in 2020 as the total number of award-winning products decreased from 464 to 386.
The Best of Innovation Awards were given only to 27 products this year, of which seven went to Korean products. This is an increase of one from six awards last year, and the share of Korean products winning the Best of Innovation Awards also increased 6.5 percentage point from 19.4 percent in 2020 to 25.9 percent.
386 Innovation Awards were awarded in health and well-being (45), smart home (33), and sustainability·eco-friendly design·smart energy (22). Among the award-winning Korean products, 13 were in the health and wellbeing (13), smart homes (6), and sustainability (5). Of them, 11, 6, and 2 products were produced by small and medium-sized companies, respectively, and it showed that Korean small and medium-sized companies are actively reflecting the market and consumer demands as well as digital innovation trends.
Park Ga-hyun, a senior researcher at the Korea International Trade Association, said, “In particular, this year, the number of participating companies declined sharply to 1,961 from 4,400 last year since this year’s CES was held online due to COVID-19. However, the proportion of Korean products receiving Innovation Awards expanded,” and added, “Due to the outbreak of coronavirus, contactless life patterns become routine, and an era where people are concerned about the sustainability of individuals and society such as the environment, society, and governance (ESG) emerge. Digitalization of our daily lives will accelerate further.”