Hyundai Motor launched its new STARIA multi-purpose vehicle (MPV) lineup via a digital world premiere on April 13, establishing a model for its future Purpose Built Vehicles (PBVs). STARIA will go on sale in select markets starting from the second half of 2021.
STARIA’s debut furthers Hyundai Motor’s transformation as a smart mobility solution provider and embodies the company’s ‘inside-out’ design methodology that emphasizes interior spaciousness and usability.
STARIA is Hyundai’s response to shifting consumer needs by offering them purposeful, innovative features and redefining in-car travel experiences in line with the company’s vision of ‘Progress for Humanity.’
STARIA is available in 2- to 11-seat configurations and in two variants: STARIA and STARIA Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.
“We are thrilled to introduce STARIA, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living,” said Thomas Schemera, executive vice president and Global Chief Marketing Officer.
Moving forward, Hyundai plans to launch Special Vehicle lineups of STARIA, such as limousines, ambulances and camping car. In addition, eco-friendly variants of STARIA are scheduled to be added in upcoming years.