KITA Chairman Koo Ja-yeol stresses on digital transformation of the trade industry
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KITA Chairman Koo Ja-yeol stresses on digital transformation of the trade industry
  • Kevin Lee 기자
  • 승인 2021.07.29 15:39
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Says at the event marking the 75th anniversary of the Korea International Trade Association

At a ceremony marking the 75th anniversary of the Korea International Trade Association (KITA), Koo Ja-yeol, chairman of the KITA, emphasized on-site COVID- 19 responses and digital transformation of the trade industry.

At the event held online on July 26, Koo, chairman of the 31st KITA and concurrently the chairman of LS Group, urged member companies to focus on field management of the trading industry, which is suffering from the COVID-19 pandemic.

Korea International Trade Association Chairman, Koo Ja-yeol
Korea International Trade Association Chairman, Koo Ja-yeol

Chairman Koo said, "I visited Daejeon, Gwangju, and Busan to listen to the voices of the site since I took office, and in particular, I visited Busan, the center of export logistics, twice. This is because of the serious difficulties facing the trade industry due to the surge in sea freight."

Koo said, "I will continue to visit regions to hear voices from trade sites in the second half of the year. I will continue to expand financial support for small and medium-sized exporters who are suffering from pandemics."

He also declared, "We will carry out ten major projects in the four fields from the second half of the year to transform into a leading organization that supports the digital transformation of the trade industry."


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