SK Lubricants unveils the “legit” environment-oriented SK ZIC Zero campaign
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SK Lubricants unveils the “legit” environment-oriented SK ZIC Zero campaign
  • Kevin Lee 기자
  • 승인 2021.09.05 08:50
  • 댓글 0
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Producing an eco-friendly advertisement in line with the Green Transformation strategy

SK Lubricants has launched a new “legit” environment-oriented SK ZIC ZERO campaign that reflects the company’s commitment to green business practices.

SK Lubricants, a SK Innovation’s subsidiary specialized in lubricant business, said on Sept. 1 that it prepared this advertising campaign to showcase eco-friendly elements from the video production to a giveaway event, let alone SK ZIC ZERO product itself.

A video capture from SK Lubricant’s latest “legit” eco-friendly SK ZIC Zero campaign
A video capture from SK Lubricant’s latest “legit” eco-friendly SK ZIC Zero campaign

This is consistent with the Green Transformation strategy that is being enforced all companies of SK Innovation.

The new SK ZIC ZERO campaign is considered a “legit” eco-friendly advertisement for its special making process. The advertising crew used natural lights and self-powered lighting for filming and kept the background image composition for the product minimum.

Furthermore, it broke the conventional practice of car commercials that shoots a new driving scene every time a video is released, reusing the previous cuts in 2014 video for 8 seconds out of the total 60 seconds running time. This demonstrates the company’s intention to reduce the power consumption necessary for producing the commercial.

The new SK ZIC ZERO campaign is considered a “legit” eco-friendly advertisement for its special making process. The advertising crew used natural lights and self-powered lighting for filming and kept the background image composition for the product minimum.

Jin Jae-young, head of SK Lubricants’ Global Biz said, “SK Lubricants has wholeheartedly prepared this campaign to deliver the eco-friendly influence of lubricants in its commercial, from the advertising video and poster production to giveaways, not to mention SK ZIC ZERO product.”


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