"Pernod Ricard Korea," a Korean subsidiary of the French wine & spirit liquor company Pernod Ricard Group, has appointed Frantz Hotton as its new head on Sept. 14.
CEO Franz Hotton has gained various marketing and sales experience in the Pernod Ricard Group for 26 years since joining Pernod's marketing manager in 1995.
He worked as a sales and marketing director and experienced wine and spirit distribution. Later, in 2011, he moved to MMPJ and oversaw global sales and brand development and expanded his business area to the Asian market, a key continent that leads the growth of the global market.
“Based on the group's strong brand portfolio, including Valentine and Royal Salute, which are already loved by Korean consumers, we will drive the growth of Pernod Ricard Korea,” said the new CEO Franz Hotton.
He added, "We will strengthen consumer-centered communication and revitalize more diverse brands in the Korean market."