Four Seasons Hotel Seoul holds a massive charity campaign for the month of October to show its gratitude to the community for the patronage it has been accorded over the past 6 years and to mark the Hotel’s sixth anniversary on October 1 this year.
According to the Hotel’s Public Relations Director In-young Moon, first of all, the café, "Confections by Four Seasons," located on the first floor of the hotel, will hold a "Pink October" promotion that will showcase pink cakes for the month of October.
It will present three pink mousse cakes that combine the softness of cream cheese and the freshness of Cassis. The price varies from 14,000 won to 54,000 won, depending on the size. Four Seasons Hotel Seoul plans to donate some of the sales proceeds to the Korea Cancer Association to be used for activities to eradicate breast cancer.
Four Seasons Hotel Seoul will also hold an in-house campaign called, "Coffee Upcycling," to foster employee’s’ interest in environmental issues and resource recycling, and generate donations.
In order to help their employees practice environmentally sound activities in their daily lives, the hotel will sell pots and candles internally made by upcycling coffee grounds discarded by the hotel, and the proceeds will be donated to the Jongno-gu Welfare Policy Division for environmental activities
In addition, Four Seasons Hotel Seoul will participate in activities that promote the hotel’s cooperative coexistence with the local community. Employee participation in a variety of charity campaigns are currently underway. For example, the hotel’s veteran chefs carefully prepare 200 lunch boxes to be delivered to those in need of help in the region, and via the collection of items through employee events for donation to Goodwill Store, and blood donations to the Korean Red Cross.
Alejandro Bernabe, the general manager of Four Seasons Hotel Seoul says, "I hope it will contribute a little to community and the underprivileged people in the region, although it is a small sincerity. We will continue to fulfil our Corporate Social Responsibilities as an ESG enterprise by contributing to various social activities that can help the community."
About Four Seasons Hotel and Resorts:
Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 121 hotels and resorts, and 46 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards.