LG Electronics is kicking off a series of art initiatives in London as part of its “SELF-LIT” campaign featuring LG OLED technology, the electronics company said on Oct. 15.
Opening this week, LG presents to the world a new genre of art, LG OLED Art, powered by the company’s self-lit LG OLED TV technology.
Consistent with LG’s philosophy, Art Inspires Technology, Technology Completes Art, the SELF-LIT Masterpiece and the SELF-LIT Museum feature the works of acclaimed artists beautifully displayed on LG’s most advanced OLED TVs to deliver realistic colors and textures via millions of self-lit pixels.
With incredibly accurate color reproduction and infinite contrast, the artworks deliver the artists’ creative works exactly as intended with true-to-life colors and deep blacks for maximum immersion and realism.
The inaugural exhibition, LG OLED X Damien Hirst: A History of Painting, will be on display at LG’s space during Frieze London, one of the most influential international contemporary art fairs in the world.
“Through a series of iconic exhibitions that seamlessly combine technology and art to complement one another, LG aims to deliver more enriching experiences to gallery-goers,” an LG spokesman said.