It is opened at Monaco Space near Gangnam Station in Seoul from November 11 to 15, 2021. Reservations are required through the reservation page (http://www.ballantinesevent.com).
The space provides an excellent opportunity to share the special value of time with busy Korean consumers and provide them a chance to revisit the meaning of time.
Pernod Ricard Korea is announcing that it has opened a Ballantine’s brand experience space called the ‘Time Slowing Experience,’ a differentiated brand campaign that combines the art of slowing time with whisky tasting at Monaco Space near Gangnam Station from November 11 to 15. It opened a reservation site (http://www.ballantinesevent.com) for people who wish to visit this Ballantine’s brand experience.
The Ballantine’s experience space Time Slowing Experience is designed to provide the busy people of today with an opportunity to experience the art of slowing down the flow of time. The space is themed around time, something highly valued by Ballantine’s since its exceptional flavors can be created only over a long span of years. The event is expected to present consumers with special experiences that allow them to feel the flow of time with all five senses.
Ballantine's will release a 3D virtual reality (VR) exhibition where consumers can enjoy the same brand experience virtually through VR. Visitors can have a vivid, realistic experience at any time and place, and check the descriptions and features by clicking on seven zones and products as if they were in a docent tour. Anyone can access the VR exhibition for free through the official site (http://www.ballantinesevent.com), and after viewing, visitors can download 16 types of Mr. Ballantine emoticons developed for this campaign also for free.
Throughout its 200-year history, Ballantine’s has maintained its traditions and quality through its deep-rooted philosophy and principles. Furthermore, with its blending expertise and unique flavors that deepen over a long maturation process, Ballantine’s has established itself as a definitive scotch whisky that demonstrates the value of time. The brand has been sharing the special value of time with its global ‘Time Well Spent’ campaign launched in 2017.
The experience space is noteworthy in that it provides consumers with an opportunity to directly experience the precious time pursued by Ballantine’s. What is more, consumers can experience Ballantine’s diverse product lineup.
Kerrie Kim, Marketing director of Pernod Ricard Korea noted, “Pernod Ricard Korea is making the world debut of this Ballantine’s brand experience space in Korea to provide consumers with diverse experiences based on the theme of time. As demonstrated by the campaign ‘Time Well Spent,’ which shows how the value of time increases if you spend it in pleasant and meaningful ways, Pernod Ricard Korea hopes consumers can discover the amazing potential of time in the experience space together with Ballantine’s.