LG Electronics plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at CES 2022, the electronics company said on Nov. 30.
CES represents the global launchpad for dozens of new LG products. At its traditional location – the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center – LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality.
Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products.
Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via AR.
What’s more, LG has again been named official CES technology partner for the press rooms and member lounges, which will feature award-winning LG OLED TVs.
“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” said Executive Vice President Karen Chupka of CES at the Consumer Technology Association, the organizer of CES.