By Senior Feature Editor Kim Hyung-dae
Doosan Group's new CI (corporate identity) image symbolizes the new developments at Doosan, which move dynamically and agilely toward the future and respond flexibly to changes.
Doosan Group led by Chairman Park Jung-won has unveiled a new CI and announced that the Group would begin an ‘Innovation Journey towards New Future.’.
It symbolizes the new developments at Doosan, which move dynamically and agilely toward the future and respond flexibly to changes.
The most noticeable change in the new CI that Doosan Group unveiled on Jan. 3, 2022 is the disappearance of the ‘three-color block (three squares)’ from the existing CI.
A Doosan Group official explained, “It symbolizes a new form of Doosan that breaks away from the past, moves dynamically and agilely toward the future, and responds flexibly to changes.”
The color of the new CI was given the name ‘Endeavor Blue’. A Doosan official said, “It is a color that is humane and trustworthy.”
In addition, he added that it is a color that expresses Doosan's appearance that is dynamic, creative, flexible, not afraid to try new things, and has warmth toward people and the world.
As such, Doosan's new CI reflects "the oldest company celebrating its 126th anniversary, but the fastest-changing Doosan’s will to innovate for a new future."
In this year's New Year address, Chairman Park Jung-won said, "Let's start anew for a bigger leap." In addition to hydrogen businesses such as hydrogen fuel cells, Tri-Gen, and hydrogen turbines, Doosan's new businesses such as collaborative robots, hydrogen drones, and logistics automation solutions are encouraged. He strongly expressed his intention to carry our all his aims.