- Simultaneously proceeding in five Asian countries to address the dangers of binge drinking and promoting responsible drinking culture
- Proceeding responsible drinking campaign in Facebook and Instagram from 6th Jan to 6th Feb, targeting consumers that are over 19 years old
Global French Wine and Spirits company Pernod Ricard Korea is launching “Make Memories, Not Hangover” campaign from 6th January for a month, as part of their commitment for promoting responsible drinking culture.
In midst of COVID-19 pandemic, where outdoor activities are limited, drinking culture has shifted drastically to home-drinking and private gathering, especially focused on young adults age groups. To this end, Pernod Ricard Korea will be proceeding a responsible drinking digital campaign on Facebook and Instagram, targeting the young adults that are over 19 years old. Especially, Pernod Ricard Korea aims on addressing the dangers of binge drinking and promoting responsible dirking culture by sharing practical tips.
The campaign, which will be proceeding in Korea, Japan, Hong Kong, Taiwan and Philippines at the same time, will be rolled out in two phases by campaign videos and an incentivized quiz. Through the campaign videos, it is designed to raise awareness of dangers of binge drinking and drinking practices on how to drink responsibly. After the video campaign, there will be a quiz based on the video contents to remind of the importance of responsible drinking.
Frantz Hotton, CEO of Pernod Ricard Korea, said “We wish many people are able to have a convivial moment with Pernod Ricard products, however, we believe that there is no conviviality with excess.” And added “We plan on continuously proceeding responsible drinking campaigns to establish moderate drinking culture in Korea.”
As part of its Sustainability and Responsibility (S&R), Pernod Ricard Group is contributing in many activities to establish responsible drinking culture globally. In line with these activities, Pernod Ricard Korea is promoting the importance of responsible drinking targeting Korean consumers and informing rules of responsible drinking ‘Eat, Pause, Hydrate’, that anyone can easily practice in their daily lives. Also, to establish responsible hosting culture in Korea, Pernod Ricard Korea is organizing a professional training ‘The Bar World of Tomorrow’ on sustainable bartending and responsible service with the service and hospitality industries.
페르노리카 코리아(Pernod Ricard Korea) 페르노리카 코리아(Pernod Ricard Korea)
페르노리카 코리아(Pernod Ricard Korea) 페르노리카 코리아(Pernod Ricard Korea)
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