Chivas XV Collection has been launched in collaboration with Balmain, a luxury fashion brand well loved by people in their 20s and 30s.
Chivas Regal, the iconic global whisky of Pernod Ricard Korea (the Korean unit of the global wine and spirits company Pernod Ricard) has teamed up with the French luxury fashion brand Balmain to create the limited-edition ‘Chivas XV Balmain Collection’.
The ‘Chivas XV Balmain Collection’ was designed by Balmain’s creative director Olivier Rousteing. He used an oversized chain, the most intense motif symbolizing Balmain, to feature a modern and chic bottle design.
Like ‘Chivas XV Gold’, a steady seller in the Chivas Regal lineup, the limited edition has been released in a 700ml at 40% ABV. The bottle will become available for purchase in the KRW 100,000 range at all Shinsegae L&B’s Wine & More stores.
Under the motif of Chivas' image of believing in the power and value of blending, he completed the luxury and hip style bottle design of the ‘Chivas XV Balmain Collection’ by expressing "Armour”, an iconic design code of a leading innovative luxury fashion brand Balmain, to aim at the needs of 2030 consumers who value self-expression and individuality.
By incorporating the leading elements of each brand in a balanced way, the Collection embraces Balmain’s daring outlook on fashion and Chivas’ disruptive approach to Scotch with a bold attitude grounded in craft. It is more than enough to please the appetites of Gen Z as they enjoy the style of Chivas alone or with friends while pursuing their sophisticated lifestyle.
To commemorate the launch of the ‘Chivas XV Balmain Collection’, it will release a brand advertisement video through the global fashion & streetwear news web magazine, HYPEBEAST.
Kerrie Kim, Marketing director of Pernod Ricard Korea, noted “The marvelous luxury collaboration ‘Chivas XV Balmain Collection’ will create a new wave in whisky culture with its youthful and stylish approach. The product is targeting Gen Z, who is always looking for new experiences. We hope that with the Chivas XV Balmain Collection, consumers can fully enjoy the luxurious and trendy whisky culture provided by Balmain and Chivas in celebration of defiant spirit and daring attitude.”