Digital films by BTS debuted at Times Square, New York

Through a global takeover at Galaxy Unpacked 2022, global pop music artist BTS had the opportunity to sweep the world once again, Samsung Electronics said on Aug. 11.

At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across several major cities including Times Square in New York City, Piccadilly Circus in London, Kudamm in Berlin (August 10 at 4 p.m. EST), and COEX in Seoul(August 13 at 12 p.m. KST).

During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York
During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York

The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility.

The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10th anniversary.

“Samsung invites you to see and experience these music videos for yourself. At any of the five global landmarks, simply scan the billboard QR code, and your smartphone will automatically start playing music in sync with the big screen,” a Samsung spokesman said.

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