Mise-en-scène, a total hair care brand, has selected artist Kang Min-kyung as a new brand model and is conducting various campaigns for ‘Perfect Serum’.
Kang Min-kyung, who is attracting attention as a wannabe icon for many people who are active in various fields such as a singer, shopping mall CEO, a 1 million YouTuber, etc., successfully carried out her role in a wide range of costumes.
She perfectly digested various outfits and hairstyles, including suits and off-the-shoulder looks in this cosmopolitan pictorial with Mise-en-scène.
A Mise-en-scène official said, "We decided that Kang Min-kyung, who has a stylish and trendy image, would best represent the stylish and professional look of the Mise-en-scène."
In an interview, Kang Min-kyung said, "I like to use Perfect Serum as a substitute for perfume because it can add shine to my hair and give it a natural scent."
She also showed her affection for Mmise-en-scène by saying that the Perfect Serum is like a 'perfect hair care.'
The campaign can be seen on outdoor billboards around Gangnam Station from November, at bus stops located in major commercial areas such as Hongdae and Hapjeong, and on posters outside taxis and online.
Mise-en-scène Perfect Serum, renewed at the beginning of this year, intensively cares for damaged hair which makes your hair softer than ever.