Expanding contact points with consumers through strengthening golf marketing
Nexen Tire announced on Nov. 8, 2022 that the amateur golf tournament 'N’fera Championship,' held at Blackstone GC in Icheon, Gyeonggi-do on Nov. 8, was successfully completed.
The ‘N’Fera Championship’ is a 2-man team amateur golf tournament prepared by Nexen Tire to strengthen golf marketing and expand contact points with consumers. Contest participants were pre-recruited in October, and 208 persons (104 teams) were selected from among the applicants to participate in the contest.
The competition was held sequentially due to the COVID-19. The awarding ceremony will also be held in a separate way visiting the winners.
There are a total of 13 awards, and groups are awarded stroke, new period, and best-dressed awards, and individuals are awarded with medalists, longists, and near-list men and women, so that many participants can win.
The sketch video of the competition site will be uploaded later on Nexen Tire's official YouTube channel.
Vice Chairman Kang Ho-Chan of Nexen Tire said, “I realized the popularity of golf after seeing the interest of many people in the first 'N’fera Championship' held this year. Next year, we plan to prepare more abundant golf events and tournaments to further solidify our premium brand image through golf marketing.”
Meanwhile, Nexen Tire plans to continue various marketing activities related to golf in 2023. In the first half of the year, the KLPGA Nexen-Saint Nine Masters tournament will be held and the ‘Next Level Golf Day’ event for tire buyers is being planned in connection with the tournament, and ‘Enfera Championship’ is also scheduled to be held in the second half.