The global wine and spirits company Pernod Ricard Group announced that its premium vodka, ‘Absolut Vodka’ will move to a partially hydrogen energy-fired glass furnace as the first ever in the spirits industry to produce low-carbon glass bottles. This counts as a significant step towards carbon neutrality.
The Absolut Company has signed an agreement with Ardagh Glass Packaging to use a partially hydrogen energy-fired furnace for the large-scale production of its iconic glass bottles.
The initiative to veer away from fossil fuels and towards a hydrogen-powered glass furnace serves as an essential stepping stone in Absolut Vodka’s journey to CO2 neutrality by 2030. The hydrogen will be produced onsite at Ardagh by way of a greenhouse gas-free method through the use of renewably sourced electricity
The company expects its carbon footprint from the production of Absolut Vodka bottles for all markets globally to be reduced by 20%. It plans to commence its low-carbon bottle initiative in the second half of 2023.
CEO Frantz Hotton of Pernod Ricard Korea commented, “There is no perfect solution for practicing sustainability. Continuous efforts will be required to solve global sustainability challenges through active investments and a bold and innovative approach. Pernod Ricard Korea will continue to work with Korean consumers to address sustainability challenges and propose innovative solutions for smart consumption to contribute to sustainability.”
Meanwhile, Pernod Ricard Group has set a 2030 Sustainability & Responsibility roadmap, ‘Good Times from a Good Place’ built on key pillars like Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting. In line with this roadmap, Pernod Ricard Korea announced a plan in August to replace all its corporate vehicles with eco-friendly alternatives in an effort to reduce its carbon emissions. The company is also working on a host of other solutions to reduce the waste of resources and effectively address the issue of waste treatment. This includes using recyclable, reusable, and biodegradable materials for all of its marketing and promotion items and halting the production of its secondary packaging for its key whisky brands.
(Pernod Ricard Korea)