Pernod Ricard Korea Releases Lifestyle-Tailored 'Ballantine’s'

For the upcoming Korean New Year this year of rabbit 2023, Pernod Ricard Korea introduced whisky gift sets tailored to many different lifestyles and tastes of recipients, from whisky aficionados and for those that gift-giver wants to express gratitude and respect. Pernod Ricard offers and expands the range of options for consumers from high-aged blended whisky with strikingly delicate blending techniques, unique flavors, and ingenious artistry, as well as distinctive single malt whisky, and special packages with glasses included for highballs. 

16 Ever Modern, Luxurious Korean New Year Ballantine’s Gift Sets with a Wide Range of Products

Ballantine's, a modern classic scotch whisky brand, has prepared 16 Korean New Year gift sets ranging from Finest and 7 Year Old, 12 Year Old, 17 Year Old, 21 Year Old to Ballantine's Glenburgie Single Malt 12 Year Old, 15 Year Old and 18 Year Old, offering a wide range of volume options and a broad price range to satisfy everyone.

First, Ballantine's 17 Year Old, an elegant and balanced blended whisky, and Ballantine's 21 Year Old, which is recognized as the quintessence of high-quality whisky, come in gift sets featuring modern art that reinterprets the unique tasting notes of each product while staying true to Ballantine's heritage. The Korean New Year gift sets also include Ballantine's tulip glass specially made in the Netherlands. In particular, the Ballantine’s 21 Year Old gift set includes a Ballantine’s coaster, further emphasizing its prestigiousness.

Ballantine’s Single Malt
The existing ‘Ballantine’s single malt gift set’ has also been renewed. The gift set includes 3 types of ‘Ballatine’s Glenburgie Single Malt’, which is, born in the Glenburgie Distillery, one of the Ballantine's three malt whiskies that form the heart of Ballantine's whisky blending. The Korean New Year gift set package of ‘Glenburgie 12 Year Old’, ‘Glenburgie 15 Year Old’, and ‘Glenburgie 18 Year Old’ characteristically represents the time enjoyed with single malts, and is uniquely stylish. The gift set also comes with glass. The Ballantine's ‘Glenburgie Single Malt 15 Year Old’ gift set each includes two Ballantine's signature gold Speyside glasses, while Ballantine's ‘Glenburgie Single Malt 18 Year Old’ comes with Ballantine's tulip glass.

Ballantine's also presents a highball glass set that will enhance its unique flavors. In line with the latest whisky trend, a highball glass is included so that people can enjoy Ballantine's more casually. ‘Ballantine's Finest’, which boasts delicate and smooth aromas, and ‘7 Year Bourbon Finish’, which delivers the depth of Scotch whisky and the sweetness of bourbon, come with highball jug glasses, and ‘Ballantine’s 12 Year Old’ of remarkable, original charms has been prepared as a set with an octagonal highball glass for greater distinctiveness.

‘Ballantine’s Master’s’, the Korean exclusive expression blended specifically by the Master Blender, will be available in 2 options, 500ml and 700ml, allowing consumers to choose whichever is at their convenience or suits the purpose of their gifts.

Royal Salute, an artistic gift that sublimates the celebration of the Lunar New Year culture into contemporary art
Through collaborations with contemporary artists in various fields, prestige whisky ‘Royal Salute’ has continuously been introducing new editions of artistic packages every holiday, re-interpreting the rich legacy representative of the Royal Salute brand in the signature styles of each artist. This year’s Lunar New Year, we present a limited-edition ‘Royal Salute 21 Year Old Celebration Package’, an eye-catching and enchanting contemporary artwork designed to reflect moments of joy and celebration for the new year 2023, and sophistication and creative artistry unique to Royal Salute.

Through collaborations with contemporary artists in various fields, prestige whisky ‘Royal Salute’ has continuously been introducing new editions of artistic packages every holiday, re-interpreting the rich legacy representative of the Royal Salute brand in the signature styles of each artist. 

Trajan Jia, an artist mainly active in London, United Kingdom, participated directly and depicted the Lunar New Year culture in his iconic style for the new Royal Salute 21 Year Old Celebration Package. Known for his designs in bright and vivid colors, Trajan Jia re-interpreted the symbolic elements of the New Year holidays and Royal Salute heritage, then vibrantly yet delicately expressed them on the package. 

Symbolically, the fan, lantern, and dragon on the new limited-edition package imply prosperity, success and good luck for the New Year, while the London Tower, salute, and lion represent the British Royalty and Royal Salute. Trajan Jia harmoniously arranged these elements to wittily express the bright and vibrant New Year festivals, perfecting the Celebration Package to offer additional pleasure to the eyes along with the pleasure to the tongue whisky provides. 

Moreover, the new edition not only makes a great gift but would also be a remarkable collector’s item with high collection value, limitedly launching the blend in attractive ruby red flagons (bottles). The blend is ‘Royal Salute 21 Year Old Signature Blend’, boasting artistic flavors from whiskies aged for a minimum of 21 years. The expression is a representative product of Royal Salute, an experience of the craftsmanship and delicate blending of the Master Blender who strives to preserve the consistency in flavors the brand has been providing since its establishment; it is also recognized as an ultimate, sophisticated gift choice among whisky aficionados looking to gift high-aged whiskies aged for 21 years and more.

Trendy ‘The Glenlivet Gift Package’, for a Complete Experience with Unique Original Single Malts
‘The Glenlivet’, the brand that set new single malt whisky standards, unveiled Korean New Year gift set packages with harmonious modern colors and stylish artworks. The Glenlivet presents perfection in smoothness, and its unrivaled quality, and trendy and modern designs wholly gratify the tastes of all recipients, from young whisky beginners to aficionados. 

The gift sets have been prepared for two line-ups, ‘The Glenlivet 12 Year Old’ and ‘Founder’s Reserve’. The sets are packaged in colors that highlight and beautify each product, and include dedicated glass cups for a fuller experience with the ingenious original flavors exclusive to The Glenlivet. 12 Year Old comes with a dedicated tumbler glass to drink neat, on the rock, or in whichever way suits the preferences of drinkers, and Founder’s Reserve is packaged with a special highball glass whisky, reflecting the mixology trend among MZ generations    , by which whisky is mixed and enjoyed with various types of other beverages.

‘The Glenlivet 12 Year Old’ is a unique 12-year-old single malt, double oak aged in European and American oak casks to offer pineapple notes that had not been easily found in any other whiskies. The aroma of tropical fruits and flowers lusciously spreads in the mouth, presenting smoothness signature of The Glenlivet. ‘The Glenlivet Founder’s Reserve’ is a product created to honor and celebrate the passion and philosophy of the founder, ‘George Smith’, and of greater, special significance. Harmonious golden colors, citrusy orange aroma, and sweet flavors of ripe fruits deliver a joyful experience for everyone.