By Vice Chairman Song Na-ra
Chairman Lee Seung-sub established the Shina Development Industry in 2002 with the determination to become the best company of trust as a stake that supports the building.
The CI of the Shina Group is very impressive as it embodies the magatama of life, which used to decorate the crown, as a pile, which is the support of the building.
The reason why magatama is placed on the crown means that it controls life.
Just as the fetus in the womb is the beginning of life, the concrete Pile, the pile of the building, becomes the root of the building in the ground and becomes the cornerstone of life and safety.
He was a former ROTC Defense Security Command (DSC) colonel who devoted himself to the military for 25 years.
After 20 years of management, he has grown such mid-sized companies as Shina Co., Ltd., Shina Development Co., Ltd., and Shina Industrial Development Co., Ltd.
Chairman Lee’s outstanding leadership and loyalty and mission of manufacturing companies like the life of the country give a glimpse into the great hope and future of Korea.
Shina Group is a manufacturing group that manufactures, sells, constructs, and transports concrete pile, which is the basis of buildings such as apartments, factories, and schools.
Shina Group leads the domestic concrete pile industry. The concrete pile, which supports the building, is the foundation of safety and life.
The group can be seen as an innovative company that creates quality, innovation and new technology.
Chairman Lee was selected as an exemplary taxpayer in 2016 and won the Minister of Strategy and Finance Award. He also won Samil Medal two times, one national treasure medal one time, presidential commendations two times, the citation from the Minister of Land, Infrastructure and Transport one time, and a proud ROTC builder prize..
Shina Industrial Development Co., Ltd. was founded in 2002 with the ambition of creating a trust manufacturing company.
Shina, which celebrated its 21st anniversary this year, is located in Yeongdong, Chungcheongbuk-do.
Shina's PH Pile, which is used for the framework of apartments, factories, and schools, boasts excellent durability with concrete compression, design, and ultra-high strength pile.
In the history of PHC Pile, ultra-high-intensity Pile, and Shina Group lasting for 20 years in the manufacturing industry, you can see the strong pride of Chairman Lee Seung-sub, who leads a manufacturing company.
Founded in September 2002 as the parent of Shina Group, Shina Industrial Development Co., Ltd. is a company specializing in manufacturing and selling concrete Pile.
Founded in 2007, Shina Development Co. specializes in demolition construction, asbestos dismantling and pile construction, and Shina Co., established in 2014, is a pile carrier that can be transported 24 hours a day.
It is the only all-weather company in Korea that can produce, sell, sail, and transport concrete pile.
It has been leading the industry by establishing a Total Package System that provides the reduction of construction period, cost reduction, and one-stop service to more than 30 construction companies.
His long military career became the driving force behind the growth of a responsible entrepreneur, allowing him to pioneer a second life through manufacturing, the key industry of the country and the ultimate goal of all entrepreneurs.
Although Shina Group has reached 100 billion won in annual sales in 2021, Chairman Lee is making every effort to establish the next management engine.
Chairman Lee also serves as a fence in creating conditions for employees to respond proudly with their partners.
As an entrepreneur from the military who has steadily grown the manufacturing industry in a field for more than 20 years, the sincerity of contributing to the country and society and maintaining honor has become an example of the company.
From 2015 to 2018, he served as chairman of the Korea Concrete Industry Cooperative.
He served as the chairman of the Ilo Organization Council, which represents the heads of 105 small and medium-sized enterprises across the country.
Korea's Centrifugal Force Concrete Industry Cooperative, is one of the five core associations under the Korea Federation of Small and Medium Business, and he was appointed as the first chairman of the board of directors of the association.
In addition to the ROTC, he has taken the lead in meetings such as the CEO meeting of the top strategic course in the construction industry of Seoul National University and has shown a responsible attitude.
He also served as chairman of the graduate school after completing the CEO course of culture and arts experts at a Seoul School of Integrated Sciences & Technologies (aSSIST), contributing greatly to the development of graduate schools as well as opening a venue for harmony among graduates in September 2022.
Chairman Lee is a stylish businessman with a great eye for expanding investment and knowledge in the art field as well as in the content art field as he has an ability to predict the future.
In addition, viewing Chairman Lee's aspect with a different dream, he is a challenger for the sixth industry to cope with "smart farm" climate change and food shortages.
He has created a smart farm base near Shina Group by paying attention to smart farms that combine advanced agricultural IT technologies.
It can be said that he is highly motivated to take on new future challenges in preparation for a food crisis in the future.
No union manufacturing company with a solid welfare system under the motto of one heart, one family, and my company
Chairman Lee has a special love for employees. Above all, he will focus his efforts on supporting welfare of employees by providing food, clothing, and shelter free of charge to create a basic environment where employees can concentrate on their work comfortably.
One-room dormitories with facilities such as air-conditioning and heating systems, TVs, and beds, and cafeterias that provide seasonal food materials are a great help to all workers.
Welfare funds have been created to support employee benefits and child scholarships.
Until just before COVID-19, all employees have been steadily engaged in workshops in Vietnam, Japan, and Jeju Island.
Shina Group, which consists of full-time employees without outsourcing, has no labor union even though it is a manufacturing company.
This is because Chairman Lee has created a family-like atmosphere since the beginning of the cpompany establishment, transparently sharing Shina's business environment.
The minimum wage of the 52-hour workweek is a concern for other manufacturing companies, but Chairman Lee is considering maintaining and improving the quality of life of his employees within the system.
There is a "Hanmoe" gallery on the first floor of Shina Group's headquarters.
Shina Group will be the only one with an art gallery inside the concrete manufacturing plant.
This is the only vent and source of mental pride for employees working in manufacturing environments exposed to concrete debris.
Shina's concrete pile is shipped to about 30 sites nationwide every month.
This also means that dozens of customers always visit Shina's quality management office.
Most companies place the quality control office inside the factory, but Shina placed it in an office building to change their image and preconceptions about manufacturing companies.
This can be said to be proof of Chairman Lee's management ideology that "quality is the spirit."
He is an exemplary social welfare person who practices noblesse oblige in person and is paying attention to junior training and scholarship projects.
While serving as a director of the ROTC Scholarship Foundation, he opened up opportunities for learning to numerous juniors and donated 100 million won in scholarship projects for veterans and their children in February 2020.
In 2016, he was appointed president of Chosun University ROTC Alumni Association and has engaged in many activities.
We can get a glimpse of the hope of the Republic of Korea from Chairman Lee, who created the patriotic group with extraordinary determination and mental strength.
Chairman Lee Seung-sup's future-oriented challenge will continue constantly.