Pernod Ricard Korea, the Korean unit of the global wine and spirits company Pernod Ricard, announced on April 11 that it will expand its Bar World of Tomorrow, professional training on sustainable bartending that has mainly been conducted in Seoul to people working in the hospitality industry on Jeju Island.
The Bar World of Tomorrow is a workshop program designed by the Pernod Ricard Group to promote a culture of sustainability in wine & spirits industry. It helps participants strengthen their understanding of the concept of sustainability, share a wide range of practical tips that can be utilized for bar operations and develop better ideas. The program has been offered to people 19 years old or above working in the hospitality industry in Seoul and other metro areas, such as bartenders, bar owners, hoteliers and chefs.
This time, the training is being carried out for employees of JW Marriot Jeju Resort & Spa located in Seogwipo on Jeju. Pernod Ricard Korea is planning to provide support and expand the training to other key cities in order to help build a culture of sustainable bar operation.
In addition, Pernod Ricard Korea has been providing the training to students who will grow into key human resources in the industry in order to help establish a sustainable bar culture in the hospitality sector and a culture of responsible drinking across society. The company has been conducting relevant training for students aged 19 or older majoring in hotel and culinary arts-related studies at Dongseo University in Busan, Kookje University in Suwon, and Jeonju University.
Approximately 330 people in the hospitality industry have completed the training since it was launched in January 2022.
CEO Frantz Hotton of Pernod Ricard Korea commented, “We are glad that we share ideas about sustainability with Jeju JW Marriot Resort & Spa. Pernod Ricard Korea will continue to cooperate with bars, hotels, and hospitality universities in major cities across the country to further expand the Bar World of Tomorrow program and actively support the establishment of a culture of sustainability in the hospitality industry in Korea.”
Meanwhile, Pernod Ricard Group has published its 2030 Sustainability and Responsibility roadmap ‘Good Times from a Good Place’ and has been striving to remain sustainable and responsible in every step along its journey - from grain to glass. In line with this roadmap, Pernod Ricard Korea announced a plan in August last year to replace all of its corporate vehicles with eco-friendly mobility in an effort to reduce carbon emissions. The company is also making a range of other efforts, including the use of recyclable, reusable, and biodegradable materials for all of its marketing and promotion items and the reduction of its secondary packaging, such as cardboard boxes, for its key whisky brands.