“BBQ Chicken tops the list for quality, taste many other advantages”
“BBQ Chicken tops the list for quality, taste many other advantages”
  • Kim Hyung-dae with Samson Lee
  • 승인 2023.05.23 16:44
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- Among many best-known chicken brands in Korea

In Korea, there are five most frequently recommended brans of fried chickens and among them stands out BBQ Chicken.

According to stories by Hyunki Kim of Creatrip, the most frequently recommended fried chickens include those of KFC (Korea Fried Chicken), Olive Chicken, BHC, Pelican, Nene Chicken, and KyoChon Chicken.

Reports indicate that there are currently 87,000 fried chicken stores operating in Korea as of February 2019. Reports indicate that there are 44,000 subway locations and 37,000 McDonalds globally.

There is a story behind how the fried chicken got popular with the public. When Korea only had the option of normal fried chicken, not so many people could enjoy them due to their oily texture.

However, in the 1980s, radio commercials started to advertise this new 'seasoned' chicken, and the reviews were all full of compliments! Saucy on the outside, but crispy on the inside.

Nowadays, most Koreans prefer the 'half and half' option when they order chicken (Half of the original fried chicken, half of the saucy seasoned fried chicken).

Another reason is the 2002 World Cup. During the World Cup, chicken brands promoted the idea of Chimaek (Chicken+Maekju (beer in Korean)) when the crowds are watching soccer games. This became a trend in Korea instantly! That year, the Korean team made to the quarter-finals and the popularity of chicken got higher than ever before.

Thanks to this clever marketing idea, fried chicken is still a must when watching soccer. If you are trying to order before the game starts, you will have to make reservations for a certain time, so plan in advance!

The most popular menu from BBQ is the Golden Olive Chicken. The recipe for this chicken is straight forward. Their main ingredient is high-quality extra-virgin olive oil and the special powder that gives their unique BBQ flavor. It's crispy on the outside and juicy on the inside.

Fried chicken, also known as Southern fried chicken, is a dish consisting of chicken pieces that have been coated with seasoned flour or batter and pan-fried, deep fried, pressure fried, or air fried. The breading adds a crisp coating or crust to the exterior of the chicken while retaining juices in the meat. Broiler chickens are most commonly used.

The first dish known to have been deep fried was fritters, which were popular in the European Middle Ages. However, the Scottish were the first Europeans to deep fry their chicken in fat. Meanwhile, many West African peoples had traditions of seasoned fried chicken (though battering and cooking the chicken in palm oil). Scottish frying techniques and West African seasoning techniques were combined by enslaved Africans and African Americans in the American South.

According to Wikipedia world encyclopedia, the American English expression "fried chicken" was first recorded in the 1830s, and frequently appears in American cookbooks of the 1860s and 1870s. The origin of fried chicken in the southern states of America has been traced to precedents in Scottish and West African cuisine. Scottish fried chicken was cooked in fat, and West African fried chicken added different seasonings, and was battered and cooked in palm oil. Scottish frying techniques and African seasoning techniques were used in the American South by enslaved Africans.

According to news feedback from BBQ Chicken, the name stands for “Best of the Best Quality.”

Chairman Yoon Hong-geun of BBQ Chicken says:

“When we opened our first Korean restaurant in 1995, quality was the top priority. When we opened our first American restaurant in 2014, quality was the top priority. And today, you guessed it, quality is still the top priority.”

Chairman Yoon Hong-geun of BBQ Chicken
Chairman Yoon Hong-geun of BBQ Chicken

Chairman Yoon says: “Our main goal is to provide the healthiest, most delicious premium chicken to the world. With the help of our dedicated employees at Genesis Co., Ltd., we’re aiming to become the world’s top franchising company.

“We’re constantly focusing our efforts to overcome the endless challenges that face dining franchises, resulting in the development of over 1,000 stores, the largest (and best) of its kind in Korea. Now we’re ready to share our secrets to success with the USA.

“Our “WIN-WIN” system will provide for your future. We at Genesis CO, Ltd have developed high-quality, healthy chicken recipes that present customers around the world with differentiated taste and undeniable value. Also, our ‘knowledge-based dining franchise businesses has opened up a new era of information exportation in the dining business, which we are certain will act as a propeller in the economic growth of our nation, creating an advanced competitive power.

“We faithfully believe that our past achievements are the results of the efforts and attitudes of everyone at Genesis. Now, our stage is further extended to the world. Based on our accomplishments in the domestic market, we now leap forward by aiming to become a top franchise company in possession of 50,000 stores around the world.

Tteobokki Brand BBQ Chicken soup made with fried chicken and Garaeddeok rice cake pieces.
Tteobokki Brand BBQ Chicken soup made with fried chicken and Garaeddeok rice cake pieces.

On our way to these challenges, we are securing a firm global competitive power by continually investing in research & development, scouting core manpower, and developing new systems.

“We depend on our customers and their interest and support for us in order to carry out this mission of becoming a top global franchise company. Based on our firmly established pillars, we will start our voyage toward new challenges and transformations.”

Chairman Yoon of Genesis BBQ Chicken (right) poses for a photo with Rep. Ellen Park of the U.S. House of Representatives from New Jersey.
Chairman Yoon of Genesis BBQ Chicken (right) poses for a photo with Rep. Ellen Park of the U.S. House of Representatives from New Jersey.




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