Followers refer to him as Seong Hwang, a ‘Sacred Emperor’

President Kim Young-sam (left) warmly receives Chairman Yu Jae-hack of the World Cleansing Mind Welfare Foundation and the World Humankind Cleansing Mind Movement.

Chairman Yu Jae-hack of the World Cleansing Mind Welfare Foundation (WCMWF) and the World Humankind Cleansing Mind Movement (WHCMM) is also referred to among his believers as Seong Hwang (성황 in Korean Hangeu and 聖皇 in Chinese characters), literally meaning ‘Sacred Emperor.’


There is one thing which Chairman Yu has been paying great attention to and is a grand exhibition of his unique brushing writing series of Ye (예 or 禮 in Chinese characters). In Japan, it is called Rei.

Photo shows former Prime Minister Lee Soo-sung and Chairman Yu Jae-hack of the WCMWF and the WHCMM (11th and 15th from left, respectively) with the leaders of the artistic, civic and religious organizations at the opening ceremony of the Korea-China-Japan Calligraphic and Art Exhibition.

Ye translates in English ‘Good manners’ and/or ‘Etiquette’ but in fact Ye covers a much wider range of meaning and connotations.
Perhaps against this backdrop, Chairman Yu has started working on his Ye series of brush writing.


Chairman Yu has written a total of thirty-one (31) brush writings and preserved each of them in an expensive picture frame, which, depending on the different connoisseur and art experts, is said to have more a million Won in monetary value. In the minds of the writer, however, the work has a ‘priceless’ value.

Chairman Yu flanked on the right by Publisher-Chairman Lee Kyung-sik of The Korea Post media and Chairman Choi Duk-ha of the Consumer Media.

The author, Chairman Yu, terms each of his works ‘Treasures’ and therefore the Ye Series are termed Treasure One, Treasure Two, Treasure Three… The last one is
‘Treasure Thirty-One.’


Each one of the elaborately framed 31 works of Chairman Yu, thus, carries a message, which tentatively translates as follows:

Treasure One: If one says one cannot do it without evening trying to do it is one who ignores oneself.

Treasure One: If one says one cannot do it without evening trying to do it is one who ignores oneself.
Treasure Two: One should not become complacent because things go well. Dwelling on success can bring one ruin.
Treasure Thee: One should try to use one’s brain right. If not used right, it can bring undesired consequences.
Treasure Four: One develops oneself through one’s own effort.

Treasure Two: One should not become complacent because things go well. Dwelling on success can bring one ruin.

Treasure Five: If one is overjoyed, it could incur problems.
Treasure Six: Excessive repenting can be ignoring one’s capabilities.
Treasure Seven: The world exits for the sake of oneself.
Treasure Eight: One tests one’s own thinking.
Treasure Nine: Practicing is a good teacher.

Treasure Thee: One should try to use one’s brain right. If not used right, it can bring undesired consequences.

Treasure Ten: If one wants to improve one’s brain, one should not avoid adventure.
Treasure Eleven: An hungry stomach does not know when it was full.
Treasure Twelve: Energy automatically comes from action.
Treasure Thirteen: Energy in life comes invariably from ones own effort.
Treasure Fourteen: In homeliness resides preciousness.

Treasure Four: One develops oneself through one’s own effort.

Treasure Fifteen: New energy comes depends on the time.
Treasure Sixteen: Knowledge is what is further away as one goes closer.
Treasure Seventeen: Knowledge is said to be the wisdom of the Buddha.
Treasure Eighteen: Things to do are the surest way to success.
Treasure Nineteen: Success is the result of the pain.

Treasure Five: If one is overjoyed, it could incur problems.

Treasure Twenty: All things come back once.
Treasure Twenty-one: Man can be source of joy depending on occasions.
Treasure Twenty-two: Sacrifice for one’s country shines bright forever.
Treasure Twenty-three: Sacrifice for one’s country is a glory for endless generations.
Treasure Twenty-four: Spirit of safeguarding of one country sparkles forever.

Treasure Six: Excessive repenting can be ignoring one’s capabilities.

Treasure Twenty-five: Bumper crop brings happiness to all.
Treasure Twenty-six: To extricate oneself from poverty, one should try to cause a revolution within oneself.
Treasure Twenty-seven: The haves should remember the hard times.
Treasure Twenty-eight: Antiques can never replace new products.

Treasure Seven: The world exits for the sake of oneself.

Treasure Twenty-nine: Revolution brings new things.
Treasure Thirty: At all times what one does know is one’s own mind.
Treasure Thirty-one: If your spouse cheats on you, who is responsible?

In fact, Chairman Yu, in addition to his main office in Seoul in Insa-dong, has a large religious estate at Hwansan-ro, Gunbong-myeon, Okcheon-gun. Chungcheongbuk-do Province, where are prominently displayed three large stone images of Buddhist leaders and that of Dangun Wanggeom (Progenitor of the Korean Nation), who is known in Korea as the founder of Gojoseon (Ancient Joseon or Korea).

Treasure Eight: One tests one’s own thinking.

Dangun is known in Korea as the ‘Grandson of the Heaven’ who is believed to have founded the first Korean kingdom in 2333 BC. The earliest recorded version of the Dangun legend appears in the 13th-century Samguk Yusa, which cites China's Book of Wei and Korea's lost historical record Gogi (or Ancient Historical Chronicles).
Chairman Yu is also known to have a good measure of religious estate in Japan.

Treasure Nine: Practicing is a good teacher.
Treasure Ten: If one wants to improve one’s brain, one should not avoid adventure.
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